Energy efficiency really is all about people, but also political ideology?
Political ideology can dominate other factors in choosing energy efficiency
Political ideology – tracking from liberal to conservative from left to right – can influence the purchase of a bulb with (green) and without (gray) an environmental label (Image: Gromet et al. PNAS, 2013, doi: 10.1073/pnas.1218453110)
Energy efficiency sounds like a good idea on multiple fronts; mitigating global warming, reducing dependence on foreign oil and saving money. Conservatives and liberals may disagree about the first reason, but you would expect both of them to enthusiastically embrace energy efficiency based on the other two reasons. Yet we find attitudes toward energy efficiency split along politically ideological lines in this country. Why? A new study suggests one simple potential reason: the liberal…
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