Energy Efficiency

Influences on choosing energy efficiency

Energy efficiency really is all about people, but also political ideology?

Energy in Demand - Sustainable Energy - Rod Janssen

To HomepageAshutosh Jogelekar writes an excellent article in the Scientific American about the effect of one’s political position has on whether you invest in energy efficient technologies or not.

 Political ideology can dominate other factors in choosing energy efficiency


Political ideology – tracking from liberal to conservative from left to right – can influence the purchase of a bulb with (green) and without (gray) an environmental label (Image: Gromet et al. PNAS, 2013, doi: 10.1073/pnas.1218453110)


Energy efficiency sounds like a good idea on multiple fronts; mitigating global warming, reducing dependence on foreign oil and saving money. Conservatives and liberals may disagree about the first reason, but you would expect both of them to enthusiastically embrace energy efficiency based on the other two reasons. Yet we find attitudes toward energy efficiency split along politically ideological lines in this country. Why? A new study suggests one simple potential reason: the liberal…

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About Rick Rolston

Rick is CEO of BuiltSpace Technologies Corp. (Vancouver Canada). BuiltSpace provides integrated building information management services to help building stakeholders create more sustainable and valuable building ecosystems.


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